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How to Avoid Being Ripped Off By Fake Marketing Gurus

 

If you are interested in learning how to better promote your business, there are hundreds of “marketing authorities”, “Facebook experts” and other “gurus” out there ready and eager to RIP YOU OFF!

These folks are savvy, slick, and highly skilled experts, but their expertise is in the area of emptying your wallet! Fortunately, with a bit of education, you can avoid being their next victim.

For example, a while back I received a phone call offering to help me make my site #1 on Google. Intrigued I continued to listen. The caller told me that his company has “cracked the Google code” and can easily make me #1 – leaving all my competitors in the dust.

Well, “cracking the Google” code was the first tip-off – if these guys were so good at being found on Google why the hell are they still cold-calling me? I kept on talking, but now I started asking questions.

“That sounds interesting. What’s your website?”

Knowing a little bit about what a marketing savvy website might look like, I knew that a peek at their site would help me get a better feel for whether this company was for real. But instead of getting a domain name, the caller told me to go to Google and type in specific keywords. He said his company would be in the top three spots.

I followed his instructions… Well, with some minor modifications…

Instead of heading straight to Google’s search page, I stopped by their Keyword Planner tool to find out how popular that keyword is.

Do you know what I discovered?

In the entire previous month only 17 people used that phrase to search the Internet! Now, being in the top three spots for these words suddenly didn’t seem like a very big deal.

The caller seemed a bit unhappy about my discovery.

So he offered that I search a different phrase. Following the same routine I found 42 searches in the past month. Whoopi! What a deal, right? At this point the caller simply hung up on me!

But many people are not so “lucky.” What saved me was a bit of know-how to properly evaluate the offer.

Because there are so many professionals and business owners who want to achieve “cheap and instant marketing miracles” the most popular scams seem to offer driving traffic to your website, get cheap clicks, helping you achieve good positioning in popular search engines, showing you how to build a massive email list, and revealing secrets to quickly making a lot of money with your own information products, or high-end coaching programs.

 

Avoid being the next victim of a fake marketing guru — get educated and trust your instincts.

 

Whoa. Wait a second. Aren’t these the same type of services I offer, too? So what’s the difference?

First, these are all needed services and good information on these subjects is invaluable to your success. But do you know how to evaluate if what you are getting is the real stuff or a bunch of bologna?

 

Here are a few clues to look for:

 

1. Use your common sense.

If the offer is too good to be true – it probably is! It never hurts to ask a few of your trusted businesses advisers to take a look at it before you commit to pay any money for it. Usually the promise of quick results with little or no work is a great indicator you’re asking for trouble by getting lured by it!

And, it’s important to know your own capabilities and limitations. Some offers might be a great match for an existing business with steady sales and a terrible idea if you’re just getting started.

 

2. Do your own homework.

Don’t take what the company or person tells you for granted. Heck – we all put our best foot forward in our marketing materials. Research both online and offline.

Take a good look at the website. Does it follow the basic rules of good marketing design? Has it been online for a good length of time?

Do they “talk their walk”? Meaning will they be teaching you, or doing for you what they are already successfully doing for themselves? Have they been doing what they want to teach you for at least a couple of years, or have they just taken a course on it and now they are “experts” at it, too?

Can you find out any case studies, customer comments, or endorsements from reliable sources? And for testimonials – anything that shows me just the first and last name initials and name of the state the person is from – I completely ignore as not credible. Look for full first and last name, city and state in the testimonial. If you can find audio and video testimonials that’s even better.

Ask around to see if you can “dig up any dirt.” Ask business associates in the same industry if they have heard of the company or the person. Check out industry related discussion boards for any negative feedback from past customers.

You can also contact consumer protection organizations like Better Business Bureau. But be careful there, too. Even though I’m a member of it, I found that they are often more interested in protecting businesses who pay them an annual fee, than really looking after consumers’ best interest.

 

3. Ask a lot of questions.

Don’t let them intimidate you with canned answers. You are about to part with your money – make sure you know exactly what you are getting. Don’t settle for highly manipulative conversations that offer no value, but make you feel like a loser if you dare to not move forward with the offer.

Whatever the service is, inquire about that company’s own results in that area.

If they offer to drive traffic to your site – ask how it will be done. They should give you at least a very good idea even though they may not want to reveal all the details. Ask how targeted the traffic will be. Find out how the results are measured; in “unique visitors” (good) or in “hits” (bad) And these are just the basics…

If they offer to make you a lot of money with teaching you how to start your information selling business – find out if they themselves sell any products outside of the “how to sell your products” ebook or course… You get my drift here, right?

If you are hiring a consultant or a coach – check if they have the business experience and successful track record with projects like yours. Or did they just read an ebook about it last week. (Now, some people are just great teachers – and that doesn’t make them wrong – just know that the information will not be as hands on and real-world-tested as you might want it to be.)

 

4. Can you easily find the contact information?

That’s a big red flag for me. When I find great deals online but I can’t seem to find the company’s mailing address or a phone number and all I get is an email – I typically walk away. I want to know that if anything goes wrong I can find the person, and pick-up the phone and try to resolve it. But it’s hard to do if they hide behind just an email.

 

5. Trust your instincts.

OK, I know this one is highly un-scientific. But if things just don’t feel right – it doesn’t matter how good the offer is – give yourself some time to cool off and take a second look at it when you can actually think logically about it.

Fact is, because there is a huge need for marketing information and marketing help, this market attracts a lot of people who couldn’t spell “marketing” yesterday but today are eager to share their advice with you – for a lot of money.

If there is one simple answer to help you stay safe and avoid being ripped off, I believe it can be summed up in two words: COMMON SENSE and EDUCATION.

If it looks and feels unreal – it likely is. And the more educated you are about good marketing and how it works, the less likely you’ll be to waste your money on shady offers.

Have you run into fake marketing gurus and scam artists online?

Comment below and share what tips do you have to stay safe and avoid being ripped off?