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Discover 3 Real Life Examples of Making Money Out of Thin Air (#2 Will Surprise You.)

 

A few years ago I took my family on a tour of California. I tried very hard to completely forget about work. But my brain just wouldn’t shut off. So while traveling throughout the Golden State I just couldn’t resist picking up a few marketing “gold nuggets.” I think you too will find them insightful.

 

MARKETING GOLD NUGGET #1: No Visibility No Money!

 

THE STORY:

While driving to one of our “destination locations” we (my wife and my two daughters) were passing through a rather large city. It was dinner time and we were starving. We decided to find a restaurant and grab a bite to eat.

Well, this was easier said than done.

We exited the freeway several times at what seemed to be “main streets”, and drove in both directions. We tried asking some locals to point us in the right way – all in vain.

While we noticed a few “diners” along the way, they all looked old, abandoned and so uninviting we didn’t even want to risk trying their food. It was as if no one there ever ate out!

After 40 minutes of driving in circles, frustrated and worn out by this fruitless search, we finally settled for a busy hamburger joint visible off the freeway.

THE LESSON:

If your business is not visible and attractive to your potential customers or clients you’ll always struggle to make ends meet.

You see, this city is located on major freeways, in the middle of nowhere and far away from any other places to stop and relax. I bet many people would gladly pull over and enjoy a moment of rest from the road and a good meal – if they were just invited to do so.

And it’s probably safe to assume a large chunk of this city’s money is made from folks passing by. But based on my experience – they were leaving a lot of dough on a dining table (pun intended!)

In your business are you making it easy for potential clients to find you?

Can your prospects find your information in places where they are most likely to look for it first? Do your marketing materials, your business location and your personal physical appearance present an image adequate to attract the type of clients you want?

 

MARKETING GOLD NUGGET #2: Give People What They Want — They Will Gladly Pay For It!

THE STORY:

While walking the streets of San Francisco we noticed a large crowd looking at something on the opposite side of the street and bursting with laughter every few minutes. It took us a moment to spot the source of this excitement.

Across the street a man was hiding behind what looked like a tree branch or a large bush. He was squatting motionless and silent until an unsuspecting passerby was within a couple of feet of him. He would then jump up and shake the bush scaring those poor souls half to death, and the amused observers roared with laughter.

Every now and then the man would leave his “work station”, cross the street and “pass the hat” to get paid for his “performance”. In amazement I watched people drop dollar bills into this man’s hat. It looked like his bizarre “profession” has earned him a very healthy hourly wage!

THE LESSONS:

With a bit of creativity you too can generate new business out
of thin air – and it doesn’t have to cost a fortune!

Give people what they want and they will gladly pay for it.

You see, this man gave the tourist a bit of street entertainment – and they were willing to reward him for his efforts.

The most dumbfounding part is that he was really creating money out of thin air. What he did didn’t require any special skills, and I’m sure he didn’t spend a fortune to acquire his “bush”.

In your business find out what your ideal clients want and give it to them. They will reward you with money and more business.

Too often entrepreneurs and professionals get discouraged by their limited financial resources. Instead, get creative. Some of the best promotional ideas do not have to cost you a fortune.

Do something different. Dare to be bold and stand out – you are sure to get noticed.

 

MARKETING GOLD NUGGET #3: Making Money Is A Tag-Team Sport!

 

THE STORY:

While picking up tickets for a tour of Alcatraz, together with our receipt we received a postcard inviting us to a nearby restaurant. The person giving it to us pointed out the specials briefly described on the card and the fact that it included a coupon for a free appetizer.

After the tour I saw several people clutching their coupon cards and heading toward the restaurant.

THE LESSONS:

You can quickly and inexpensively attract many
new clients by creating strategic alliances.

If you understand how your clients think and the predicament
they are in you can influence their decision.

Too many small business owners and service professionals are Lone Rangers. By asking yourself questions about who your ideal customers or clients are, and who is already doing business with them you can identify lucrative strategic alliances.

Most tourists were confused by the many choices of the restaurants available in the area and would likely just make a random decision. Recognizing the problem, this restaurant increased their chances of earning new business by handing out the postcard invitations, the “endorsement” of the ticket clerk, and the free appetizer offer.

By creating a seemingly odd strategic alliance with a non-competing business serving the same clientele the restaurant ensured itself a steady flow of business. And the ticket clerk probably generated a nice extra income.

You see, the card we received had the name of the person that handed it to us written on it. I’m sure the restaurant paid him a small fee for the business generated by his endorsement. How is that for a win-win?

So maybe the gold rush of California is over, but I hope that these marketing gold nuggets will help you build a more profitable business.

 

OK, TAG – Your Turn. Comment Below…

 

Nugget #1 was about not making a bonehead mistake. Nuggets #2 and #3 are about thinking creatively and not being afraid to do something a bit crazy occasionally.

Now it’s your turn to “dig out a few golden nuggets of your own.

Did you find this article helpful? What ideas did you get from reading it? Go ahead, comment below and let me know.