The hardest sale is the first one… It’s so much easier and profitable to continue doing business with the customers you already have. Yet most businesses only generate only 10 to 30 percent of the sales and profits they could be making because they ignore existing customers! Here are four ways to fix it […]
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The other day I was having lunch at the Laguna Niguel Ritz Carlton not too far from where I live. My favorite restaurant there, Raya, has fantastic food and they have their systems really figured. For example, when I make reservations they know when I dined there last, what I ate and any special requests […]
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I refuse to deal with negative people and complainers. And nothing sets off my “get the heck away from me” mode like people who try to pass the blame on someone else! For example. Last week I was on a phone with a potential client and she proceeds to tell me how her business isn’t […]
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It doesn’t matter what you do, chances are there are lots of other people/businesses that do something similar… On the surface – to your audience – it looks the same! So how do you stand out? Over the years I’ve heard different advice from gurus… -> Meditate… We’re all one. There’s no competition. (Yeah, tell […]
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Four years ago I decided to get in a better shape… I hate the big-box gyms, but I’m pretty athletic, so I started doing some crossfit workouts on my own. With my limited knowledge my range of exercises was pretty limited – and so were my results. That’s when I discovered P90X. I’m sure […]
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If you are interested in learning how to better promote your business, there are hundreds of “marketing authorities”, “Facebook experts” and other “gurus” out there ready and eager to RIP YOU OFF! These folks are savvy, slick, and highly skilled experts, but their expertise is in the area of emptying your wallet! Fortunately, with […]
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Did you know that I started out as a baker? It was during that time, when I worked long hours, night after night, that I developed a serious addiction… And it darned nearly destroyed my coaching and consulting business. Let me explain. You see, as a baker I got to create “something out nothing.” […]
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I’m always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then… they just let it sit in the cyber space – completely useless and not earning its keep! Listen, if you hired a sales person for your business and they didn’t […]
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Back in late 1990’s I used to drive a lot… I co-owned a growing chain of coffee / bagel shops and on some days, to visit several of them, I would drive 150-200 miles – and that’s in LA area traffic. (A real nightmare!) Most of the time, I listened to books on […]
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Last week I watched the finale of the USA edition of the Amazing Race 27… And the spectacular “million dollar failure” of the Green Team. After dominating and winning seven of the 12 legs of the race, they just couldn’t hack it where it mattered the most – the final leg. They came second […]
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