Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship†and, resentfully, join the ranks of job seekers. What disturbs me the most is that many of them […]
Continue readingYou know how frustrating it is to come up with a really powerful marketing message? I mean the kind of message that people instantly resonate with… that makes them hungry for what you do… …that’s powerful and cool… I mean really cool – like “Apple cool”? Well, good news. Simon Sinek has figured it out! […]
Continue readingHow to Turn Chicken Dinners into New Clients and an Endless Stream of Referrals My recent statement that “networking is expensive and ineffective” unleashed a fury of angry emails. Some of my friends who run business networking organizations were quick to defend this popular marketing vehicle. Frankly, I still think networking doesn’t work. At least […]
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What do you do when life kicks you to the curb? When you feel you have no options? How do you overcome your circumstances and create success – on your own terms? A while back I was asked to give an interview and share my personal story of overcoming fears and dealing with challenges […]
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“But this won’t work” said Steve. “I’ve tried it in the past and had no response.” Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn’t the strategy itself – but how it was implemented that caused the dismal results. So […]
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One of the most effective marketing tools ever invented is sitting on your desk right now. It’s your TELEPHONE! While many professionals waste time cold calling strangers, some marketing savvy pros are using phone in unique ways to quietly attract more new clients, increase customer loyalty, generate loads of referrals and boost sales and profits […]
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It seems nowadays every marketing guru and their brother-in-law has a “deadly sins and how to fix them†book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The most amazing part is – […]
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A few years ago I took my family on a tour of California. I tried very hard to completely forget about work. But my brain just wouldn’t shut off. So while traveling throughout the Golden State I just couldn’t resist picking up a few marketing “gold nuggets.” I think you too will find them […]
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This past weekend I received a disturbing message from a dear friend. His business wasn’t generating the income he needed to cover all his expenses. He’s exhausted his savings, maxed out his credit cards, and badly needed money to pay this month’s mortgage. Ouch! I wish I knew sooner! I could’ve helped him prevent […]
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“My guess is first I’ll need some zippy flyers and a tri-fold brochure†said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that’s what everyone does, right? And it seems like a logical […]
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