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Need a
marketing
savvy
web site
that
turns
lookie-loos into prospects and buyers?
If you are a solo professional looking for a quality web site
that will give
you not only a web presence but a web site that will actually help you
grow your business - you
came to the right place.
I specialize in working with
small professional service businesses and
self-employed
professionals to create web sites that generate leads and
sales.
Already have a website
but not getting the results you want? Find out about
professional web site review.
Any dummy can build
a web site...
16-year old high
school drop-out can put together a few web pages.
Fact is, web designers
are a dime a dozen and most of them fall into one of the two categories:
"the artists" or "the techies". Don't get me wrong - they create beautiful web sites for their clients -
problem is they are filled with graphics and "bells and whistles" that
look cool but do nothing to attract new clients.
How do I know that? I am a
professional web reviewer and
I specialize in fixing those web sites that don't work. Those sites
usually have little or nothing of value to offer visitors, they take
forever to load and are hard to navigate. From a marketing perspective
they are a total disaster and a costly mistake. Believe me, fixing a site after it is already created can be a very costly
proposition.
Here is what works better...
I approach web design differently. I know what makes web sites attractive
to visitors and search engines so I build those components into the
design as it is developed. My sites are professional looking,
fast-loading, easy to find in search engines and, most importantly, they
are packed with useful promotional elements that will help you quickly
develop a steady stream of targeted visitors interested in your products
and services!
As a matter of fact
there are five critical elements of building a web site that turn
visitors into clients:
1. Content. “Content is king” – perhaps you’ve heard this already.
90% have content that's self-focused, hard to understand, doesn't
communicate the value of your services and fails to build credibility
- just to name a few problems.
When you work with me I will provide you with tools that will help you
understand the secrets of writing effective web content.
2. Design. This is the first thing people notice when
your site opens
up. How quickly it displays on their screen, the graphics, the colors,
typeface and the overall layout – this creates a quick first impression.
If the “look” of your site doesn’t match their expectations and personalities they will be “turned off” before they even
read one word of your content.
I use professional, crisp designs, without any unnecessary stuff that
slows your site's loading time and distracts visitors.
3. Navigation.
Make it easy for your visitors to find what they are looking for. If
the information they want is hidden behind a confusing navigation they
will get frustrated and leave.
You navigation needs to be easy to follow – simple and “intuitive”. It
sounds difficult but it’s not! It just
requires that you give some thought to it before we start putting it
together. I provide my clients with an easy to follow "web map" that
makes navigation planning a cinch.
4. Promotion.
Most people think this comes after the web site is completed. Wrong! Look, internet is a truly incredible medium
that will help you grow your business, but just putting up a "web
brochure" is not enough.
When you become my client, I will not only create a web site that
becomes a marketing hub for your business - I will also coach you how to
take full advantage of online marketing possibilities.
5. Results.
All of the above elements are put together to guide your web visitor
to do what you want them to do. This might be to sign up for an ezine,
give you a call to ask more questions or purchase your products or
services. This is obviously why you put the website together in the
first place.
As part of my service I will help you clarify your internet marketing goals and explore the best strategies to achieve them.
For more details about the web site packages I offer, fill
out the form below or, if you prefer, please call me at (949) 651-8286
Keep in mind that I
don't do fancy interactive sites for large businesses. My web
development package is only for professional service businesses and self-employed
professionals who want to add a powerful marketing tool to help them
market and sell their services.
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The Marketing Mentors
102 Santa Maria
Irvine, CA 92606
949-651-8286
adam@themarketingmentors.com
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