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Recommended
Reading
Marketing Books Written by successful practitioners and
filled with lots of hands-on
information
An average American
reads five books a year. Personally, I think that's a disaster. I love
to read and I "gobble up" two to four new books a month.
When clients ask me
what books to read - I try to point them to a specific title based on
their need. But my typical advice is - just keep reading. Look, if you
read just one book a month - that's more than twice the national
average!
And I'm willing to bet
that a person who reads 12 good business books a year thinks a whole lot
different than those who read none!
There are so many
great marketing books out there it would be impossible to list them
all. But here is just a short selection of some of the books I enjoyed
and learned from.
I included a short
description next to each title to help make a decision if this is a
right choice for you. Hopefully this will give you a good start in your
quest to become a great marketer.
Check this site
often as I regularly add new titles.
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Getting Business To Come To You
This
is one of the best books by Sarah and Paul Edwards who built
quite a reputation for writing books on small and home based
business issues. It's an almost encyclopedic collection of
marketing ideas. The Edwards give you a good breakdown of a
spectrum of marketing strategies and how to best make them fit
your particular situation. With almost 700 pages it can be a
little scary at first - but it's a really easy read and it's
filled with more ideas than you can implement in your
lifetime. If you read nothing else - this is a marketing book
to read.
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How To Become A Successful Consultant
In You Own FieldNot a new book but
it offers a good overview of running and marketing a
successful consulting practice. It will guide both new and
established consultants through issues like setting up
practice, marketing, writing proposals and more. I especially
like the part about marketing - it talks about what really
works. Highly recommended.
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Dig Your Well Before You're Thirsty
As the subtitle says, this is probably "the only networking
book you'll ever need." Harvey's teachings on networking of
all kinds, will help you fully understand the meaning of,
"It's who you know, not what you know."
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Million Dollar ConsultingFor years I've
listened to Jay Abraham talk about all the money he made by
working with his clients - and how he did it with minimal
investment of time - and I could never quite grasp the concept
of value pricing. I also find that many of my clients struggle
with it as well. You see we are so conditioned to translating
hours into dollars that we tend to forget it's not how much of
our time goes into the project - it's about how much value we
create for our client. Chances are if you are really good at
what you do you can produce a lot of value in a short amount
of time - so why should you be "penalized" by being
paid per hour or per day? If you want to get paid what you are really worth
this book by Alan Weiss will help you get there.
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The E-Myth Revisited
Most
entrepreneurs start with a dream. But soon, the
reality of running all aspects of a
business becomes exhausting. Gerber
understands the process and has compelling solutions.
This book is easy reading, but the lessons will
transform your way of "doing" business
for
years to come.
Very highly recommended!
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Visionary Business
This is the
beginners guide to business success. The book
contains a wealth of practical, inspirational and
powerful tools for building your business using the
principles of attracting success rather than "making sales".
It's a very savvy guide that
belongs in every professional's library.
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Growing a Business
Wow. What an approach to risk and competition. Paul
Hawken's book gives you a new outlook on what it really
takes to be a success in business; it starts within you!
Very Highly Recemmended!
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Marketing Your
Services
At $30+ price tag this is probably the best investment in
your business you will ever make. This step-by-step
guide for small businesses and
professionals by Anthony Putman covers every aspect of finding your niche, reaching your
customers, filling your practice and making money.
Good stories and real life examples. This is a
must have book if you want to
attract new clients.
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Marketing Your Services
This brilliant, insightful
book by Rick Crandall is all about
practical, easy (even fun!) ways to market for folks who
have no intention of ever selling anything to anyone, perhaps
are a bit reserved or shy - but
who still have to make a living! If
networking and marketing "schmoozing" doesn't come easy for you -
then it's an absolute must have!
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Tested Advertising Methods
If you want to get your
prospects attention through your writing this is a great
book on copywriting. You will learn the importance of
developing effective headlines (there are five chapters on
headlines alone). You see, attracting attention through
writing - from articles, brochures and web sites -
requires a certain style that both educates and persuades
the readers to take action. Complete with sample ads this
updated edition is a resource I definitely recommend.
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