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Recommended
Reading
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Get Clients Now!
28-Day Marketing Program
Great book for anyone in the service industry! Many great
concepts and an actual step-by-step, daily plan to be executed
over four-weeks. As a matter of fact at one time I used the
28-day program the book outlines myself to keep focused on
certain marketing activities. Definitely worth reading!
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Marketing Without Advertising
Very practical, it takes the
mystery
out of marketing a professional practice, attracting
clients, and making money... without having to "sell" or
"advertise" anything! Powerful,
practical guide to working less and making more money.
Definitely buy (and USE!) this book!
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The Greatest Salesman in the World
OK, so it's an old book and it's not really about
marketing, or is it? But it's super easy to read.
With heavy Christian undertones Og Mandino uses stories to spell out
the challenges of selling and the importance of relationships.
A great read to keep you inspired. You may also sneak this one
onto your spouse's reading table - it may help them understand
better what you go through daily. You will find a copy of this book on the desk or in the
briefcase of many most successful sales professionals; need I
say more?
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Swim With the Sharks
"Mr. Envelope" -
Harvey breaks down the sales process into the basic step
by step format and gives stories of
how to achieve the best results for that step.
It's a good read but I'm not big on remembering all the
"tricks" and "pitches".
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Permission Marketing
An exciting and practical introduction to marketing by
attraction! Godin's book is full of examples,
stories, and illustrations that help you have a different
outlook on networking and "schmoozing" and getting more
out of it!
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